I. Housing Matters Survey Findings
In January 2010, a baseline survey of San Diego residents was conducted to establish statistically reliable benchmark measures of the public’s awareness, understanding, and opinions as they relate to supportive housing, persons with psychiatric disabilities, and associated issues. The benchmark findings helped shape the Housing Matters campaign. In October 2011, Cook + Schmid conducted a Tracking Survey to evaluate the success of the campaign and to measure the impacts of the campaign in raising public awareness of—and shaping opinions about—supportive housing in San Diego.
Tracking Survey Results
Tracking Survey Executive Summary